Creative Uses for Printing in Retail Store Interior Design
Published on November 09, 2021
Whether you’re remodeling an existing store or building a new concept from the ground up, interior design is a significant component of your brand and budget. Printing is no longer just for point-of-purchase displays and wayfinding signage. With ingenuity, craftsmanship, and the right partner, you can use printing as an integral part of the process of building a truly immersive and on-trend retail space.
Creating warm, welcoming spaces
Shoppers and diners are demanding a more “home-like” feel to their retail experience. This demand has led to a tremendous increase in interior design plans that call for warmer palettes, lighter hues, and more texture and dimension in the space.
Exposed brick features and walls clad in natural materials like warm wood planks or shiplap are just a few ways designers incorporate this trend into grocery store designs, restaurant designs, and more. However, both brick and solid wood planks are heavy, complicated, and time-consuming to install.
With today’s photo-realistic printing technology, though, you can create a nearly identical look to natural wood using printing. We run up to 15 rolls of wall vinyl per week that can easily be installed in strips like wallpaper, but from a distance have both the look and texture of actual brick or wood.
Creating transportive designs
Another common trend in retail store interior design is to create an “experience” that draws customers in and makes them feel like they are someplace else.
The farmers’ market look is quite popular in supermarket interior design. The décor evokes the feeling of fresh air, fresh produce, and friendly faces. The style frequently uses galvanized metal accents, distressed wood signs, and lots of wooden crates.
Crating material is frequently made of oriented strand board (OSB), formed out of compressed layers of wood strands. Unfortunately, you can’t really run OSB through printers due to the quality of the substrate, so if you want to put logos or lettering on this material, you typically have to stamp it or hand-paint it. However, at CIP Retail, we can print text and graphics, along with a background pattern that looks precisely like OSB, on particle board to provide the same look.
We can also print on corrugated metal to create branded awnings and unique wall art.
CIP Retail has the experience and know-how to produce nearly anything you can imagine for your retail interior space design by combining the latest state-of-the-art technology with unmatched craftsmanship. Contact us today to learn more.