Price Chopper and CIP Retail have partnered together to implement the Market 32 concept throughout the Price Chopper chain. Market 32 incorporates 32 branding statements that engage the customer in this contemporary environment. CIP Retail and Price Chopper execute the design concepts of Watt Retail into the various unique building environments of existing stores and new construction. The concept developed by Watt “offers clever solutions and inspiring ideas for everyday life”. The décor and signage engages customers beyond shopping for basic food and household products and elevates the offerings to excite aspiring foodies. Oversize messages and graphics are utilized to communicate to the customer throughout the shopping experience.