CIP Retail has completed its installation of the 2nd Beverly Hills, CA location. The store featured custom elements and unique services not found in a typical store. Rite Aid has enhanced this store with a specialty cosmetic department and full time beauty ambassador on staff. CIP Retail provided turnkey store design, manufacturing and installation of the interior décor elements at this location. In addition, CIP Retail installed a custom fabricated illuminated ribbon element, as well as custom acrylic paneling and satin anodized extrusions which replaced the Marlite paneling found in typical stores. Another unique feature for this location is a “Fresh Day Café” with specialty food, coffee and Thrifty yogurt offerings.