Retail Store Signage

Choosing the Correct Store Signage to Meet Your Needs

Retail Store Signage refers to any and all types of décor and signage components you have in your retail space that communicates and displays information to your customers about your business and your products.  Signage for retail stores can vary greatly depending on your design intent, marketing goals, budget, and spatial constraints, but all retail store signage has the same purpose – to drive foot traffic and ultimately sales through customer communication.  From your storefront to the permanent perimeter departmental signage to the temporary POP signage, your retail store signage is a vital part of your business.  It is often the first impression a customer has of your store as well as a lasting impression of your store’s brand.

Have you looked at your retail store signage lately?  Does your signage correctly communicate about your business and your product offerings?  Is your signage up to date?  All of your retail signage should accurately reflect the high standards and the promise of your brand.  This is what CIP Retail can help you deliver.

Our approach to each project begins with listening to the customer and carefully identifying the goals and objectives of the grocery store interior design project.  Once we have an understanding and a prioritization of those objectives, we can get started with the design process to develop design and construction solutions that maximize impact, quality and efficiency.  A major part of this preliminary phase is working with the customer to develop an understanding of their budgetary needs for the project.  Once we have a good understanding of the budgetary requirements, our designers are adept at working within those budgetary parameters to highlight selected focal points such as high return service and specialty departments.  From an overall design standpoint, our designers are always trying to achieve a well-orchestrated balance of high and low visual impacts to keep the customer engaged to reinforce the store’s merchandising philosophy rather than neutralize it with too much visual noise.  If all areas of the store have equal impact, it may appear visually stunning but can be confusing and not complementary to the merchandising.  On the other hand, applying austerity equally throughout the design can lead to visual monotony and disengage the customer.  Striking the right balance is the key to success.

See More
Ultra foods

Ready to talk about your space?

We transform the way retail spaces look, feel, and function and we’d love to work with you.