Supermarket Design
Creating dynamic retail spaces with budget-driven solutions
Our approach to each project first begins with listening to the customer and carefully identifying the goals and objectives of the interior design project. Once we have an understanding and a prioritization of those objectives, we can get started with the design process to develop store design and construction solutions that maximize impact, quality, and efficiency. A major part of this preliminary phase is working with the customer to develop an understanding of their budgetary needs for the project. Once we have a good understanding of the budgetary requirements, our designers are adept at working within those budgetary parameters to highlight selected focal points within the supermarket such as high return service and specialty fresh food departments. From an overall design standpoint, our designers are always trying to achieve a well-orchestrated balance of high and low visual impacts to keep the customer engaged throughout the shopping experience to reinforce the grocery store’s merchandising philosophy rather than neutralize it with too much visual noise. If all areas of the grocery store have equal impact, it may appear visually stunning but can be confusing and not complementary to the merchandising. On the other hand, applying austerity equally throughout the grocery store design can lead to visual monotony and disengage the customer while they are shopping. Striking the right balance is the key to success.
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What type of supermarket design services can CIP provide?
CIP Retail is rooted in design. Whether it’s developing an extension of an existing identity or creating a new concept from the ground up, CIP’s talented designers can help turn your vision into reality or re-imagine your space in a totally new way. From supermarket design to small or large scale retail spaces, CIP can handle any challenge.
CIP’s award-winning design department is a unique mix of creative and engineering talent that collaborate to create exciting and memorable retail solutions. Because our designers and engineers work in a manufacturing environment, they are rooted in understanding budgets, materials and yield. They are highly collaborative in the transition from concept to reality and involved throughout the manufacturing phase from proofing to inspections. Our retail design services include, but are not limited to, the following:
- Review area competition
- Local demographic study
- Identify target consumer
- Field Surveys
- Fixture Plan Surveys
- Interior Elevation Surveys
- Large Format Imaging
- Material Specifications
- Store Design
- Fixture Design
- Lighting Design
- Environmental Design
- Floor Graphics
- Flooring Design
- Paint Plans
- Ceramic Wall Tile Plans
- Full Color Elevations
- Full Color Perspective Renderings
- Aisle Directories
- Interior Construction Details
- Installation Plans
- Overhead Signage Plans
- Design Control Documents
- Value-Engineering Services
- Checkout Lights
- Menu Systems
- Wall Vinyl/Murals
- Banners
- Wall Lettering
- Product Pricing Kits
- Way-Finding Systems
FAQ
Design a supermarket space that connects with your customer while they shop. In a retail sector that combines the visual with the senses of taste and smell, while tapping into the customer’s intangibles of memory and nostalgia like only food can, designing a retail environment that connects with your customer’s shopping sensibilities is paramount. When a shopper feels a connection to your grocery store, and ideally a connection to your larger overall mission, you’ve successfully built a foundation of customer loyalty that will maximize sales at your supermarket. In a world of globalization and generalization, it’s important to strike a balance that promotes each location as having a sense of place and a sense of community. In grocery store design, we are constantly striving to achieve a retail shopping experience that is simultaneously aspirational yet practical. The appropriate retail design for a supermarket is not to be determined by an owner’s personal taste, but rather by the consensus of the supermarket’s customers. Of course, one of the main objectives to any new grocery store or remodel design is to maximize sales. Accordingly, the style should appeal to the greatest number of potential customers. And lastly, because most supermarkets will not update their interior décor and customer communication signage for another 5-10 years, the grocery store design needs to be present, fresh, relevant and stand the test of time in order to maximize ROI over its lifespan.
Design a space that connects with your customer. In a retail sector that combines the visual with the senses of taste and smell, while tapping into the customer’s intangibles of memory and nostalgia like only food can, designing a retail environment that connects with your customer’s sensibilities is paramount. When a shopper feels a connection to your grocery store, and ideally a connection to your larger overall mission, you’ve successfully built a foundation of customer loyalty that will maximize sales. In a world of globalization and generalization, it’s important to strike a balance that promotes each location as having a sense of place and a sense of community. In supermarket design, we are constantly striving to achieve a retail shopping experience that is simultaneously aspirational yet practical. The appropriate design for a supermarket is not to be determined by an owner’s personal taste, but rather by the consensus of the supermarket’s customers. Of course, one of the main objectives to any new grocery store or remodel design is to maximize sales. Accordingly, the grocer’s style should appeal to the greatest number of potential customers. And lastly, because most supermarkets will not update their interior décor and customer communication signage for another 5-10 years, the design needs to be present, relevant and stand the test of time in order to maximize ROI over its lifespan.
Ideally, we want to be involved as early as possible. Whether the project is new grocery store construction or a remodel of an existing supermarket space, our starting point is receiving an approved fixture plan / store layout from the customer. From there, we work with you first to develop an understanding of your project goals and budgetary requirements, along with an understanding of your grocery store’s demographics and target customer. If we get involved early enough in the construction process, we can help design and develop your store’s interior construction details, section details and soffit details to be implemented into the architectural set, as well as bid-ready documentation such as paint plans and wall tile plans. The sooner we get involved, the more likely it is that CIP Retail can bring value and cost savings to your store design project.
Ideally, we want to be involved as early as possible. Whether the project is new grocery store construction or a remodel of an existing supermarket space, our starting point is receiving an approved fixture plan / store layout from the customer. From there, we first work with you to develop an understanding of your project goals and budgetary requirements, along with an understanding of your grocery store’s demographics and target customer. If we get involved early enough in the construction process, we can help design and develop your store’s interior construction details, section details and soffit details to be implemented into the architectural set, as well as bid-ready documentation such as paint plans and wall tile plans. The sooner we get involved, the more likely it is that CIP Retail can bring value and cost savings to your store design project.
Through the years, CIP has worked with numerous customers to design various elements and ways to implement personalization and localization into their supermarket’s interior design. Some grocer’s want to highlight the town’s history within their stores, and your local historical society is a wonderful resource to find a treasure trove of historical photos. These historical photos can be implemented into the interior design from simple framed photos to a unique wall mural collage where you can blend the town’s historical photos with the store’s or owner’s historical photos. This is a nice and impactful way that reinforces the store ownership’s commitment to the local community and the customers they serve.
Understanding your target customer is ultimately the most important way to achieve a successful interior design concept in your supermarket that first connects with your customer, makes them feel comfortable, and ultimately creates an inviting and engaging space that maximizes sales. The appropriate design for a supermarket is not to be determined by an owner’s personal taste, but rather by the consensus of the supermarket’s customers. Of course, the supermarket’s ownership or leadership team is often the best resource for making these choices. And CIP’s designers make sure to do the necessary due diligence in understanding the local demography and the grocery store’s target customer. Additionally, because we design and manufacture for numerous retail customers located throughout all 50 states, we are constantly learning, evolving, and engaged in the latest store design trends on a local, regional and national level.
No problem. This is very common. As-built surveys are our bread and butter. No project is too big or too small. We routinely perform site visits to develop the necessary architectural documentation in order to effectively design the interior space, including interior elevations, reflected ceiling plans, fixture plans and section details. This is a great way to achieve maximum efficiency with your project, because we make sure to obtain exact dimensions and locations of any and all obstructions which might interfere with the décor and signage package and develop engineered design solutions customized for each area.
It’s no secret that brick and mortar supermarkets are engaged in a high-stakes turf war with online retailing. Now more than ever, supermarkets must reinvest in their store’s shopping environment and customer communication signage as a protection from competition. Today’s supermarket customer is a highly-sophisticated consumer. Like their parents and grandparents, they are seeking the lowest prices possible, but today’s shoppers are also highly aware of their shopping environment and looking for a bit of theater in their brick and mortar experience to keep their interest while they shop. As always, the overall costs of a well-executed update to your grocery store’s interior décor and customer communication signage can be easily justified when you amortize the expected sales increase over the life span of the remodel. And the current competition within the food retail industry makes such an endeavor all the more crucial.
